Each project begins with intent. I focus on understanding the idea behind the work, then translating it into visual systems that feel purposeful, cohesive, and grounded in strategy.
Bridging ideation to creation
Selected Work
01 ā Legacy Sling
Digital Design & Lifestyle Campaign
The Legacy Sling was designed to merge utility with lifestyle. The challenge was positioning a functional camera bag as a refined, everyday accessory without losing its rugged integrity.
- Product positioning & audience refinement
- Visual tone exploration
- Lifestyle photography direction
- Digital campaign layout & asset system
The final system balanced durability with elegance, creating a product presence that felt intentional, versatile, and timeless.
02 ā Modern Heritage
Brand Identity & Visual System
A heritage-inspired fashion brand needed a contemporary identity system that honored tradition while feeling relevant to modern audiences.
- Brand strategy & positioning
- Identity system design
- Pattern & typography exploration
- Lookbook & campaign direction
The result was a refined visual language that balanced craftsmanship with contemporary clarity.
I work with brands to shape clear visual identities rooted in strategy and intent. My focus is on building systems that feel considered, cohesive, and purposeful across every touchpoint.
My design services focus on building cohesive visual identities and communication systems that are clear, intentional, and strategically aligned. Each project is grounded in research, refined through process, and executed with close attention to typography, layout, and detail.
- Brand foundations & positioning
- Logo systems & typography
- Color palettes & tone
- Strategic visual direction
- Packaging & Print
- Consistent visual systems
- Iconography & patterns
- Photography direction
- Templates & brand assets
- Website design & layout
- Responsive UI systems
- Wireframes & prototypes
- Brand-aligned web visuals
- Web & social media graphics
- Campaign visuals
- Presentation decks
- Content-ready templates
- *Packaging design & layouts
- *Labels & packaging extensions
- *Menus, brochures & catalogs
- *Print-ready production files
Iām a branding specialist and creative designer based in Heraklion, Crete, Greece. I love design in all its forms and I am always exploring new ways to bring ideas to life, and I do it fueled by my love of coffee.
I believe my work speaks for itself. I blend strategy, creativity, and intent to craft meaningful and lasting visual experiences. While branding is my focus, I enjoy exploring every creative avenue that allows me to express ideas effectively.